Meetings and Events Guideline for Sofitel
PURPOSE
Strategically reposition Sofitel’s meeting experience in order to:
Clearly communicate Sofitel’s meetings and events capabilities to internal and external audiences.
Strengthen service culture and integrate brand.
Enhance guest experience across the global network through signature services (Brand Markers).
Develop Sofitel’s meetings-and-events concept to differentiate it in the market and increase its competitiveness.
HOW
Conduct market research covering market trends, competitors, meeting planners’ and meeting participants’ expectations, and hotel operational teams.
Create a process based on the research and brand positioning to craft concepts suitable for every meeting type.
Guideline signature services, design and construction, meeting planner journey, meeting participant journey, food-and-beverage concept, technology, sustainability, operational service guidelines, visual identity, commercial collateral and implementation tool kits.
Global rollout with pilot projects in China, Thailand, Dubai and France, followed by online trainings.
Creative meetings and events space at SO/ BANGKOK, Thailand
HIGHLIGHTS
Tailored programmes enhance meeting experiences and fulfil requirements. Solutions could inspire creative brainstorming, boost concentration or stimulate productivity.
An array of signature services and amenities enriched the guest experience and reinforced the brand positioning.
An integrated, flexible, multi-functional space was envisioned to act as a social hub on meetings floors. This open area could be turned into multiple nooks and private meeting zones. A coffee and refreshment bar at the centre of the experience became a hive of networking.
Smart Food™ promoted participants’ productivity. The concept – a balance of productivity promotion and innovative ideas – included healthy recipes, seasonal ingredients and modern culinary interpretations.
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Note: the intellectual property and trademark of the Sofitel brand belong to ACCOR. This project is used as an example of work by Sirinate during her time with ACCOR.
