Sirinate is a passionate, caring and highly capable executive with a passion for premium and luxury brands. Sirinate was part of the opening team for the award winning So Bangkok before joining the global marketing team as VP Marketing for the Sofitel brand.

Most recently Sirinate has played an important role in the ongoing success of the Fairmont, Swissotel, Sofitel, Pullman, So, Mondrian and ultra luxurious Raffles brand. She has the capability of working on specific hotel marketing plans whilst at the same time oversee regional and global strategic opportunities.

Sirinate always delivers on time, on budget and to an exceptional standard.

I had the pleasure and privilege to get to work closely with Sirinate when I was heading the Luxury and Upscale brands for Accor, based in Singapore/Paris between 2012-2015. Sirinate is a consummate professional, with in-depth knowledge in Brand Management and a strong affinity with Luxury brands. She is incarnates strong values and high work ethics. She shows eye for detail, is very consistent, a hard worker with great inter-personal skills. I considered Sirinate a true asset to my very international Luxury & Upscale Brands organization, as she looked after some of its core brands. She shows high potential and would be real asset to any organization in need of a true Sales, Marketing and Brand expert.

Miss Sirinate is excellent in the PR and Communication, brand management and marketing. I am glad to have her with us. She is an excellent team player and well appreciated by colleagues and all business partners. Her contribution to our network and strategic openings was obvious and appreciated by all. Miss Sirinate is a key player within our organization and has contributed to the amazing success of Accor in the Asia Pacific region.

During brainstorm about the design of a future project, it is a great privilege to have Sirinate around. She will provide depth in the strategy and been able to brush quickly the hierarchy of the priority and the relevant key brand DNA composants to give a unique character for the project. It is a precious and rare skill.

Sirinate, during my time at The Peninsula Bangkok was a very effective Director of Public Relations. Although it was her first time as DoPR, she developed into a highly efficient and popular executive. She has both great personality and skill set to perform her job well. She is also organised and hard working.